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Magis Contemporary Furniture

September 7th 2009

Magis is a manufacturer that prides itself on designing domestic products with a contemporary twist. The company was founded in 1976 in the North East of Italy by Eugenio Perazza and has to grown into a giant within the industry. Their main aim is to provide a contemporary alternative to mundane objects by incorporating up to the minute technology and design for mass production. The first success for Magis was a project called "Step" in 1984. During this time, it was unheard of for ladders to be included as part of the office furniture industry. It was in hardware departments and shops that sold them, but a turn in demand created a gap in the market for them within the office world and soon saw a huge increase in sales of the "Step". To date over a million units have been produced and the product has been replicated by high-lineage companies to. Today Magis are still working on new ranges and products and have in the last few years expanded their demographic to include ranges for children. The launch of "Chair First" in 2007, which is part of the children’s range, this year, received a nomination to Compasso d’Oro ADI. Currently Magis exports 80% of its products to over 70 different countries with growing success in the Japanese market.

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